Johnnie Walker, and scotch in general, had long had long been associated with the idea of success. You win the big promotion, you and dad toast with a well-earned glass of Johnnie Walker. But times and ambitions change. Walker needed to stand for something a new, younger, increasingly entrepreneurial target would care about. And it needed to stand out in a crowded brown spirits field. We created a simple graphic language, utilizing an overlooked icon of the brand and a simple yellow line. In so doing, we modernized their message and revitalized their relevance... without uttering a single word other than their tag line, “Keep Walking.”